How do you ensure that the design and/or copy you create aligns with my brand's voice?

Understanding your brand and its unique voice is a top priority for me which is why every single package includes the Moon Whisper aka Brand Strategy.

Before diving into your project (web design and/or copywriting), I’ll ask you to fill out a brand questionnaire which we’ll talk through in detail during a 1:1 strategy call. I'll then conduct thorough market research and competitor analysis to identify how your business stands out in the market.

Both of these become the basis for developing a distinctive brand strategy that will be captured inside a Brand Strategy Book including:

• Brand goals

• Brand voice and messaging strategy

• Brand promise

• Mission statement, brand story, and core values

• Client avatars/personas

• Creative direction

This way, I can ensure that the design/copy I create resonates authentically with your audience and stays true to your brand.