The Best Website Builder For Your Business: Squarespace vs Showit
You’ve got a lot on your plate.
Running a business means juggling approximately seven million decisions a day—pricing, branding, marketing, client emails, remembering to eat lunch…
And now, you have to figure out which website platform to use?? I get it. 🥲
You just want something that looks good, works well, and doesn’t make you want to throw your laptop out the window. Problem is, there are sooo many options… But which one is actually the best website builder for you?
So let’s take a minute to compare 2 popular options: Squarespace and Showit.
We’ll break it down—no tech jargon, no overwhelming features list, just the key differences that actually matter.
Who is each platform for?
Squarespace
Squarespace used to be rigid—like, painfully so. Creative freedom? Never heard of her.
But now? She’s really that girl. 💅🏼
Ever since they rolled out Fluid Engine in 2023, Squarespace has become a whole new vibe. You can now drag and drop elements, overlap them, and create more unique layouts without much hassle.
It’s not completely limitless—there are still some grid structures in place—but honestly, that’s kind of a good thing.
If you want a site that looks polished but don’t want to spend hours tweaking every little detail, Squarespace is a solid choice. It keeps everything neat, organised, and structured, so you’re not left second-guessing if things are lined up properly.
Plus, it comes with a built-in collection of free stock photos and videos, which is a nice bonus for making your site look professional without the extra effort.
Showit
Showit, on the other hand, is for the rebels. If you want total creative freedom—like, the ability to put anything anywhere—Showit is calling your name.
Unlike Squarespace, Showit lets you move elements completely off-grid.
Want a text box floating in the middle of nowhere? You got it.
It’s great if you’re a designer who wants that level of control, but it can get a little chaotic if you’re not careful. There’s no built-in stock photo library like Squarespace has, so you’ll have to source your own images.
TL;DR
Squarespace = Structured, user-friendly, but still flexible.
Showit = Total creative freedom, but a steeper learning curve.
Either way, both website builders can give you stunning results—you just have to pick the one that fits your style best!
Analytics: How do they stack up?
Tracking your website’s performance is just slightly important.
Squarespace
Squarespace makes it easy with built-in analytics. You can check your traffic, see which pages are popular, and even get insights into visitor demographics—all right from your dashboard. Plus, it integrates seamlessly with Google Analytics if you want even more data.
Showit
Showit? No built-in analytics.
You have to set up Google Analytics manually, which—let’s be honest—can be a headache. If you’re not comfortable navigating Google Analytics, this could be a bit of a downside.
SEO: Which one helps you rank?
SEO (search engine optimization) is how people find your website. So, which platform does it better?
Squarespace
Squarespace has solid built-in SEO features. You can customise page titles, meta descriptions, and URLs, and Squarespace automatically generates a sitemap to help search engines index your site.
Showit
Showit has SEO capabilities, but they’re a bit more basic. You can still edit titles and meta descriptions, but for anything beyond that, you’ll need third-party plugins.
The Verdict
Squarespace is the better website builder for SEO unless you’re willing to put in extra work with Showit.
Ease of Use: Which one is easier to learn?
Squarespace
Squarespace is hands-down one of the easiest website builders out there. The interface is intuitive, the drag-and-drop system is simple, and you don’t need any coding knowledge to make a stunning site.
Showit
Showit also has a drag-and-drop interface, but because there are no design restrictions, it can take longer to learn. If you have the time and determination, this would be a great option for someone with a specific vision for their website.
The Verdict
If you love full creative control, you might enjoy the flexibility of Showit—but if you want something quick and easy, Squarespace is the better choice.
Blogging: Which one’s better for content creators?
Squarespace
Squarespace has a built-in blogging platform that’s easy to use. You can write, edit, schedule posts, and customise your blog layout without any extra hassle.
Showit
Showit doesn’t have a native blogging feature—it integrates with WordPress instead. This means you can have a super powerful blog, but you’ll need to get comfortable with WordPress, which has its own learning curve.
The Verdict
If blogging is a priority and you want something simple? Squarespace. If you want advanced blogging features and don’t mind learning WordPress? Showit.
Pricing: What’s the damage?
I’d LOVE to tell you that there’s a free website builder that can create an incredibly professional website—-But that’s just not the case. So let’s talk pricing.
Squarespace Pricing
Go to https://www.squarespace.com/pricing to find out the latest Squarespace pricing. As of 2025, the lowest plan is $25/month (or $16/month when paying yearly).
14-day free trial available. (Extend the free trial to 6 months and get 20% off your first year when working with me 😉)
Showit Pricing
Go to https://showit.com/pricing to find out the latest Showit pricing. As of 2025, the lowest plan without blogging capabilities is $24/month (or $19/month when paying yearly), but if you need a basic blog it’s $29/month (or $24/month when paying yearly).
14-day free trial available.
The Verdict
We can’t technically say which is the cheapest website builder (they’re basically the same), so it really comes down to which features matter more to you. Neither platform is free, but both offer trials.
Customer Support: Who’s got your back?
Squarespace
24/7 live chat and email support, plus a massive help center full of guides and tutorials.
Showit
Support is available during business hours via in-app messaging, plus email support with a 1-2 hour response time. Emergency support is available for urgent issues.
The Verdict
Both platforms offer solid support, but Squarespace’s 24/7 availability might be a plus if you need help outside of standard business hours.
The Final Verdict: Which is the Best Website Builder for Small Businesses?
Choose Squarespace if you want a structured, easy-to-use platform with built-in features for SEO, analytics, and blogging.
Choose Showit if you want total design freedom and don’t mind a steeper learning curve.
As someone who’s used Squarespace for years, I can vouch for its reliability and ease of use. But I’ve also worked with Showit on client projects, and it’s a fantastic option if you’re comfortable with a more hands-on approach.
Still stuck? If you love Squarespace but want to push the design further, I can help! With a bit of custom CSS and JavaScript, you can achieve almost anything in Squarespace.
Oh, and if you decide to go with Squarespace, don’t forget to use code MARINA10 at checkout for 10% off! 😉
Happy website building!
Hi! I’m Marina,
a Squarespace Web Designer and Copywriter crafting beautiful, done-for-you websites with a proven layout to convert traffic into leads and clients.
